What this pack is
A set of checklists, templates, and outreach scripts you can open today and fill in. Use it to:
- Decide account path and assemble verification materials
- Plan 4 weeks of note formats that fit the community
- Avoid common compliance and category traps
- Email KOLs / creators like a human buyer
- Connect discovery → trust → action (site / WeChat / store)
- Run a concrete 7-day launch sprint
This is not legal advice, not an agency retainer, and not a guarantee of verification approval, traffic, or sales.
File index (full pack)
| # | File | Use when |
|---|
| 01 | 01_account_setup_checklist.md | Before / during Professional setup |
| 02 | 02_content_calendar.csv | Import to Sheets/Excel; fill Weeks 1–4 |
| 03 | 03_compliance_banned_topics.md | Brief writers, KOLs, media buyers |
| 04 | 04_kol_outreach_emails.md | Copy-paste English outreach |
| 05 | 05_funnel_checklist.md | Align content KPIs with site / CRM |
| 06 | 06_quick_start_7_days.md | Day-by-day actions for week one |
Recommended order (excerpt)
- Read the disclaimer once.
- Complete 01 for your entity type (Mainland / HK / overseas).
- Skim 03 and mark any “hard no” categories for your SKUs.
- Fill 02 for the next 4 weeks.
- Run 06 in parallel while materials are in review.
Disclaimer (include on every buyer-facing page):
Xiaohongshu / RedNote policies change frequently. Treat every checklist item as a prompt to verify on official apps and help centers.
No outcome is promised. Do not use this pack for fake engagement, undisclosed dark ads, scraping, or grey-market tricks.
Rules change; verify on official apps; not legal advice; updated Oct 2026.